Our story

MOÅ team

Female leadership

MOÅ is built on strong female roots. Founded by our beloved Tessie, the brand is now proudly led by us — Marlous, Mareille and Floor — each bringing our own unique background, talents and passion. Tessie’s vision and creativity gave life to MOÅ, and after her passing we committed to carry her legacy forward. Today we are honoured to have Rita as a co-owner based in the United States, bringing MOÅ’s story and spirit across the Atlantic. Together, we remain the heart of the brand: female-driven, legacy-inspired, globally ambitious.

MOÅ vodka
MOÅ in water

The pursuit of a dream

MOÅ is more than just a brand; it’s a tribute to the vision and passion of our beloved Tessie. Her keen sense of detail, impeccable taste, and creative spirit are infused into every part of MOÅ. Tessie’s dedication to crafting a vodka as unique and refined as she was is what makes MOÅ truly special.


After Tessie’s passing, we felt deeply compelled to carry her legacy forward. Though we are new to the spirits industry, our commitment to honoring Tessie’s dream guides every step we take. MOÅ is our way of celebrating her life, her passion, and the cherished memories she helped create for all of us.

MOÅ on a table
Pink sky

A toast to life

Our vision for MOÅ is to see it enjoyed in the most beautiful places, as a celebration of life and a reminder to be present in every moment. We know we are not alone in experiencing loss, and through our journey, we’ve learned that time is precious—moments come and go, and we must cherish them while we can. MOÅ is more than a drink; it’s a reflection of the love that drives us, and a tribute to the connections that matter most. When you choose MOÅ, you’re not just enjoying a unique vodka—you’re embracing the here and now, while helping to keep Tessie’s spirit alive. Because in the end, where would we be without love?